"Xeno offers a unique combination of advanced analytical features and ease of use that make it stand out from other analytic and modeling platforms. With Xeno, we can quickly develop powerful response and expected value models that greatly increase the productivity of our catalog mailings. Moreover, Xeno allows our modelers to easily present model development details and post-campaign performance metrics to Marketing executives in a clear and concise manner."
JT Edelstein
Director of Marketing Analytics
Restoration Hardware
Campaign Analyzer
(Our first in a new line of industry-specific apps powered by Xeno)
Campaign Analyzer gives direct marketers immediate, affordable, browser-based access to a higher level of analytic capability resulting in more meaningful campaign insight. As an application designed specifically for campaign analysis, and available in SaaS (software as a service) mode, Campaign Analyzer knocks down all barriers to improving campaign-to-campaign performance. With a compelling total-cost-of-ownership, and available over the web, direct marketers quickly gain profit-generating insight with Campaign Analyzer’s easy-to-learn reporting, data analysis, and model development capabilities.
Easy, Flexible, Advanced Reporting
Campaign Analyzer provides a flexible reporting environment enabling you to dig deeper, and see more. It expands your campaign understanding with a highly customizable dashboard template that allows you to quickly review and report on campaign results. It’s user-friendly, but extremely powerful and flexible: Within seconds, you can produce reports based on your current dimensions, or across new dimensions, segments and classifications.
Deeper Analysis
Campaign Analyzer improves the efficiency and power of your analytic process and development by drawing on Xeno’s advanced analytic technology. With consistent and re-usable data preparation functionality, you’ll move more effortlessly to deeper and wider views into your data, and to more meaningful segmentation schemes and variable classifications. You can develop rich, variable-level profiles with statistics on various segments, such as customer behavioral- or value-level segments, RFM (Recency/Frequency/Monetary) segments, regional and demographic information, channel results and more.
Fast, Targeted Model Development
Using your segmentation, you’re empowered to design the predictive models of your choice—the ones driven by your specific strategic goals, such as overall response, generating top-line revenue or a combination of the two. You can also control the granularity of score segments—by 5, 10, 20 or more segments—and compare multiple scores for greater visibility into the key drivers of response and dollar-per-book ratios associated with each model developed. And you can test "what-if" scenarios based on various assumptions. Profitability reports help you understand model results, and provide great insights to the next generation of models.
Would you like to be a beta tester?
InfoCentricity is actively seeking beta testers for Campaign Analyzer. If you are interested in seeing a sneak peak, please contact us and let us hear from you.