"Xeno offers a unique combination of advanced analytical features and ease of use that make it stand out from other analytic and modeling platforms. With Xeno, we can quickly develop powerful response and expected value models that greatly increase the productivity of our catalog mailings. Moreover, Xeno allows our modelers to easily present model development details and post-campaign performance metrics to Marketing executives in a clear and concise manner."
Director of Marketing Analytics
Xeno® for Marketing
Xeno for Marketing is designed to improve your marketing results. This customized package allows you to segment your customer base and develop powerful predictive models across multiple business functions, including churn/attrition management, revenue and response optimization, and targeting.
Our marketing package delivers results across a wide range of industries including:
■ Financial Services
■ Direct mail/catalog
Xeno for Marketing delivers a rich set of capabilities to maximize your customer data:
■ Scorecard Module
Quickly create powerful predictive models that can be exported in a variety of formats, including SAS®, text, PMML and more. A comprehensive set of advanced analytic techniques — such as automatic classing/binning, performance inference and multiple outcome optimization — provides an unparalleled level of sophistication in a user-friendly format. You can also apply shape goals and constraints to 'engineer' your own powerful, stable models.
■ Clustering Module
Improve the performance of your marketing and risk management strategies through market and scorecard segmentation, outlier detection, and thorough exploratory analysis. This module uses the most advanced analytic techniques to resolve many of the limitations of traditional k-means clustering, while maintaining Xeno's user-friendly format.
■ Analysis and Reporting Module
Utilize this module's OLAP-like flexibility to conduct thorough 'slice and dice' analyses of your data, using features such as flexible filters and hierarchical data structure. Built to anticipate and accommodate your most demanding analytic needs, our reporting capabilities are extremely powerful and easy to use.